Lake Buena Vista sits in the middle of a lot of Orlando's visitor gravity.
The useful read is a resort-adjacent market with more traffic, more activity, and more expectations for the event to stay organized.
The resort adjacency changes the pacing
Lake Buena Vista needs more deliberate movement because visitor traffic can stack up quickly.
That makes arrival, signage, and guest routing especially important.
The brief should acknowledge the corridor energy
The market is strongest when the event uses the corridor setting without pretending it is quieter than it really is.
That keeps the location specific and honest.