Graphics are not just decoration.
They decide what gets seen first, what gets ignored, and whether the booth looks intentional or unfinished.
The message has to read immediately
Large-format graphics work when the audience can understand the point before they stop walking.
That means hierarchy matters more than volume.
The print quality has to survive the floor
The booth should still look crisp under Orlando lighting and at close range.
Bad finishing makes the whole room feel cheaper than it should.
